Jonathan Horowitz, Ph.D.

Licensed Psychologist, PSY 24198

I most enjoy working with entrepreneurs, executives, creatives, and other professionals who are experiencing challenges at work or in their personal lives. I especially like entrepreneurs and business owners, partly because I am one (so, I get it!), and partly because they tend to be ambitious, dynamic, resourceful, and highly motivated to solve problems, obtain skills and put them to use. My clients are often struggling to achieve some semblance of work/life balance, maintain focus and motivation, manage competing demands and responsibilities, and clarify their goals and values.

I also like to work with individuals who are experiencing difficulty in their relationships. I don’t practice couples therapy (though I do have training in that modality), but relationships and sexuality are a central component of personal identity and fulfillment, and so I find that work to be rich and engaging. I especially enjoy working with sexual minorities including gay and lesbian clients, and individuals in nontraditional relationships. I believe that we all have the right and responsibility to determine the types of relationships that serve us best, and I help my clients do this.

Schedule an Appointment

Individual Therapy
Individual and Group Coaching

  • Coaching for Entrepreneurs and Small Organizations
  • Stress and Anxiety
  • Workplace Stress Management

University of Texas at Austin, Dept. of Psychology, Laboratory for the Study of Anxiety Disorders

University of California at San Diego, Dept. of Psychiatry


Online and In-person sessions in San Francisco.

All appointments last 50-90 minutes and must be scheduled in advance.


San Francisco-FiDi Office

My approach

My core training is in evidence-based approaches such as Cognitive Behavioral Therapy and Acceptance and Commitment Therapy. In practice, I tend to customize and adapt these approaches to a client’s specific issues, personality, and style. I’m a fairly active, solution oriented therapist, so my sessions tend to feel more like coaching/consulting than traditional therapy.

Why I love this work

It’s a privilege when people trust me enough to help them solve problems that are really important to them. I like connecting with people and helping them solve the problems keeping them awake at night. I know it can be tough to open up to a therapist, and I’m extremely sensitive to that. When needed, I’m comfortable applying benevolent pressure to help clients avoid staying stuck in their issues.

What I want for you

The extent to which we’re willing to face our difficulties is the extent to which we’re able to truly enjoy the wonderful parts of our lives. I’m dedicated to helping people act confidently, no matter how they feel inside, no matter what life throws at them. I enjoy teaching people how to turn the pressure of situations into positive energy—with practical tools that have been proven to significantly diminish stress and anxiety. Rather than just talk about their issues, I help my clients do something about them by helping them integrate new and simple practices into their daily lives.

My specialties, background, and personal interests

I founded the Center in 2012, and I am the CEO and owner. I spend most of my time developing and managing the Practice.

As a researcher and consultant, I’ve contributed to federally-funded research projects at Harvard Medical School, UC San Diego Department of Psychiatry, and the Air Force Medical Operations Agency. I’ve also been interviewed as an expert by a number of popular publications, including Vanity Fair, the Los Angeles Times, NPR, KCBS, Pacific Standard, and The Wall Street Journal. I’ve appeared on podcasts including KCBS Radio In Depth, and The Addicted Mind. Additionally, I co-authored the book Stress: The Psychology of Managing Pressure.

Outside of work, my interests include: running, playing drums and guitar, reading about politics and social issues, and exploring Bay Area beaches and trails.


Academy of Cognitive Therapy

Northern California CBT Therapists

Bay Area Open Minds

Association for Behavioral and Cognitive Therapies

SF Psychology Association

California Psychology Association

Society of Physician Entrepreneurs

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